PRESS ROOM

 

The Sun newspaper (Malaysia)

20 October 2008

Win your dream beach wedding

INSPIRED by love, romance and celebration, Berjaya Hotels and Resorts recently launched Malaysia’s first online public voting wedding contest at the Berjaya Hills Resort.

A convoy of 25 vintage cars from the Malaysia and
Singapore Vintage Car Register, decked with
wedding decorations, ferry journalists to the Berjaya Hills Resort for the launch

One lucky couple will win a beach wedding reception of their dreams at the Berjaya Langkawi Beach & Spa Resort.

The contest on www.lovemedo.com.my is divided into four phases of public voting, blogging, streaming, picture galleries and mini contests.

Phase One (Oct 14 to Nov 27) marks the launch of the contest, which is followed by user sign-up and registration. Berjaya Hotels and Resorts will select the top 50 couples to move on to Phase Two. This selection is based on the couples’ creativity in answering a series of questions relating to their dream wedding and the love of their lives.

Under Phase Two (Nov 28 to Jan 15), the top 50 will post their videos on www.lovemedo.com.my to tell voters why they deserve to win. Public voting begins during this phase, with the highest number of votes shortlisting the top seven couples.

In Phase Three (Jan 16 to Feb 25), the top seven will be treated to an actual bridal photo shoot with Edmund Tham – listed by the Wedding Photojournalist Association 2007 as one of the World’s Top 100 Wedding Photographers.

The couples will also preview their wedding attire at this stage and be treated to a romantic poolside dinner. All seven couples are also required to update their personal blogs on www.lovemedo.com.my to share their experiences throughout the contest.

Another voting session will be conducted to eliminate four couples, leaving the top three to continue on.

In Phase Four (Feb 26 to March 6), the public decide the winner.

The winners , who will be officially announced at a grand event, will win an all-expenses-paid and all-planned beach wedding at the Berjaya Langkawi Beach & Spa Resort scheduled for April 23 next year (date subject to change).

The couple will be able to share their special day with 60 of their closest friends and family members.

They will become part of the Berjaya Hotels and Resorts family, and be named "Berjaya Hotels and Resorts Brand Ambassadors", participating in various promotional and corporate responsibility activities to build an affinity with the group’s target audience.



Courtesy from Sun2Surf.com


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